Dejan Garz is a hairdresser. Today he has 1.5 million followers, his own product line, and launches where stock sells out in minutes. That doesn't happen through marketing. It happens because people trust him. What once was influencer marketing has become something else entirely: businesses built around people, stories and real communities. Janet Pawelczyk and Sophia Krauss are right at the centre of it. This is no longer marketing. This is a business strategy.









































